Microsoft’s Nokia deal could benefit other Windows partners, analysts say - alvaradomighose

Microsoft's plan to buy Nokia's phone business and have a large presence in hardware devices has up to now brought little response from PC and smartphone vendors in Asia. But the deal could end functioning bringing dividends to Microsoft's long-fourth dimension partners in the region by reviving the Windows ecosystem, according to analysts.

Windows Phone licensee HTC is withal assessing the impact of Microsoft's $7 billion acquisition of Nokia's mobile phone business enterprise, a spokeswoman said Tuesday.

Huawei Technologies, another licencee, said the acquisition deal would not affect its cooperation with Microsoft, while smartphone maker ZTE also said it would continue developing Windows Phone devices while there was demand for them—and as long equally the OS remained fair and wide-eyed, as with Google's approach to purchasing Motorola Mobility, which makes phones running the Android OS that Google develops.

Other Windows Phone licensees such as Samsung Electronics declined to comment.

On the Surface

The U.S. software giant's previous moves at competing in the hardware space have not forever been welcomed by its partners.

Following last year's unveiling of Microsoft's Windows Surface pad, Taiwanese PC God Almighty Acer was vocal in its foe to the product, stating that it would interrupt the Microcomputer ecosystem. Lenovo, while less worried about the Surface product, was also anti to Microsoft supplying hardware.

The Suface's approaching will probably not be affected by Nokia's peregrine business enterprise.

Although shipments of the Surface tablet have been thin, Microsoft's plan to buy Nokia's ring business signals the company doesn't plan to ease up in computer hardware. The deal, which is expected to close in future class's first quarter, testament give Microsoft access to Nokia's innovation and sales teams, along with its manufacturing facilities across the planetary.

"The PC vendors are decidedly concerned about Microsoft's approach," said Nicole Peng, an analyst with research firm Canalys. "Since Microsoft launched its Earth's surface, PC vendors have got been preparing for when Microsoft will have its own hardware team."

Beyond phones

Simply Microsoft's acquisition of Nokia's ring business May not necessarily clash with the direction of its partners, analysts said.

International of Nokia, smartphone vendors including HTC, Samsung, and Huawei have all been gradually moving away from Microsoft's Windows Phone OS in favor of Android, said Melissa Chau, an analyst with research immobile IDC. In Asia, over 90 percent of the Windows Sound devices on the market come from Nokia, she added.

"All the shipments we've seen wealthy person been selfsame humble," Chau said. "I don't think we are sledding to see any huge outrage on the smartphone side."

The biggest revere PC vendors may have, however, is that Microsoft's acquisition of Nokia will bring more Surface tablets to the market, intensifying the contest with partners. Many vendors including Acer, Asustek Estimator and Lenovo are cathartic new tablets and commutable PCs running Windows 8.

But analysts argue that Microsoft wish likely steer clear of the PC space with its Nokia acquisition, chiefly because the French telephone trafficker has no history of building tablets OR laptops.

"I put on't think this bequeath have an impact on PC vendors, because they are all the same selling PCs, and Nokia does phones," said Tracy Tsai, an analyst with research stable Gartner. Instead, any tablet that Nokia formulated would probably employ the ARM-founded Windows RT platform, and not the long-standing Windows 8 OS, she added.

Already, Microcomputer vendors appear to personify backing by from Windows RT. Acer has dropped plans to release a product using the OS, and Asus has titled the platform "non very promising."

"I don't make love if on that point will be a lot of competitors really knock over about this," Chau same. "Just about all of the PC players don't look to be upset well-nig Windows RT nowadays."

Microsoft's new Windows 8 OS, however, has yet to take time off. PC sales are instead part declining expected to the rise of tablets and smartphones. As a result, many PC vendors are releasing to a greater extent mobile products using the rival Android OS as a way to continue growing.

Information technology's still too early to say how Microsoft's be after to buy Nokia's handset business will shake call at the death, analysts added. But Microsoft has same the attainment leave help oneself build momentum for the Windows Phone OS, in an effort to expand the OS's presence. By 2022, Microsoft wants its Windows Phone OS to have a 15 percent food market share, the caller said in presentation slides posted on Tuesday.

A stronger Windows Phone Osmium, with better apps and developer brook, could service make it a advisable alternative to Google's Android OS, analysts said. At the same time, it may help convince consumers to follow Windows PCs and tablets.

"If you bring on get on more users to Windows Phones, they will wishing to have a similar have on their tablet and PC," Gartner's Tracy Tsai said. "This will be very adjuvant. At one time you gain the install base, you will have more developers and more apps, and have a rich eco-system."

Source: https://www.pcworld.com/article/447474/microsofts-nokia-deal-could-benefit-rival-mobile-device-vendors-analysts-say.html

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